Public Information Ideas for School Foundations
- Keep foundation completely open and visual for the very beginning.
Never hold secretive meetings or attempt to hold back any information.
Secrecy breeds distrust.
- Make public a mission, vision and/or purpose statement as soon
as they are available.
- Continue to publish that statement on as many printed materials
- Provide new board member biographies to the media. Include photos
- Invite the media to all meetings and encourage their participation
in all activities.
- Give a brief quote from each board member on why they are supporting
the school foundation. Include a picture and ask the print media
to publish it. Don't be afraid to ask for front page coverage. A radio
even allow each board member to record her or his own message.
- Plan a campaign of when and what you want to publicize. Offer
an outline to the media for their consideration. The more information
are willing to compose the more likely it is that it will be published.
Be specific on how the monies will be used. Limit each story to a
small segment of the current foundation effort. A particular medium
to claborate, but that should be their option.
- The public should be completely educated on the foundation prior
to any campaign kick off. This should be accomplished through all
possible media, brochures, and public speaking engagements.
- Compose a 15 minute ready-made program on your own foundations
goals. Have it ready at a moment's notice when the opportunity might
- A good publicity campaign will always emphasize children and
the fact that they are the future of our country. A perfect campaign
combine children with the elderly and their own personal financial
commitment to our youth. Many times the quotes from these two groups
- Always remember to recognize contributors in all the necessary
ways. Chances are that a well-recognized contributor will be a likely
- Recognizing contributors publicly, (those that will allow it)
serves multi-functions. It bonifies the fact that the campaign is working,
encourages others to "join the list" and pleases the contributor.
- The total amount of the board's financial investment is very
important to publicize. It takes a good board commitment for others
It also makes it easier for the board to ask for big gifts if they
have already given.
- Remember to highlight the workers. They deserve the special attention
for their efforts.
- Every campaign should be considered a success! No matter what
the outcome the fact that people learned to invest in the education
youth is, in fact, a success.
- Always emphasize the success of the original campaign effort.
Contributors should always be proud of their original contribution.
- Be very specific with this campaign on how this money will be
used. Consider publicizing a series of specific projects that would
from a particular contribution.
- Share the success of monies that have already been put to work.
Use pictures to show the project in action.
- Be sure to include those things from the original campaign that
proved successful such as board quotes, publishing contributor list
special attention to workers.
- Include the media on as many "awarding of grants" as
possible. Always try to get kids in the picture with the teachers.
- Try to show the money at work when possible.
- Remember to continue to publicize the efforts of the board such
as minutes for the meetings, and thank you letters from teachers.
- Even though all campaigns are successful, always emphasize the
continuing need for more investments. Remember to include information
of where contributions
can be sent.
- Consider contributions that are out of the norm. A story about
memorials and gifting help keep the ideas prominent.
- A cleverly designed investment card could be included in bank
statements or electric bills.
- A new set of goals and objectives should be publicized each year.
People are curious about which direction the foundation is going.