Getting your message in the newspaper
- Be sure to call the paper to tell them a press release is coming.
Personally talk with the reporter or editor. If possible, take it
to the paper. If not, fax or mail.
- Always invite the publisher, the editor, and/or the reporter to
the event. Have a board member assigned to greet and sit with the reporter.
Know in advance which people you want in photos.
- Press release after the event: If there was no reporter at the
event, be sure to get a press release the very next day to the paper.
emphasize the success of the event - number of people in attendance,
funds raised, awards given. Use quotes for the keynote speech. Include
a photo, preferably a sharp black-and-white picture.
- Have a fact sheet available at the event to hand to the reporter.
The more information you can feed the reporter, the greater the likelihood
the story will say what you want.
- Don't neglect papers in surrounding towns. Be sure to include
all daily and weekly papers in your area.
- Try to have several articles in the paper leading up to the event.
- Recognize donors, recognize donors, recognize donors.